Google decided to close down its web site for personal health records – Google Health. It wasn’t catching on with consumers in a big enough way to make money. Could it be because it’s Google that is holding the personal and private records and people don’t inherently trust a company that hasn’t been involved in healthcare? One might wonder why they got into the arena in the first place if they didn’t intend to stick it out (launched in May 2008). Those of us who have been in healthcare technology for more than that know that technology adoption for providers and patients doesn’t come easily. It never has. Google could have helped by promoting the benefits of healthcare technology and introducing different levels of adoption that would allow consumers to experience and use their information in their lives. If big companies like Google turn and run when the money doesn’t flow in immediately, they reinforce to patients and consumers that it is not worth the risk of time and effort to try new offerings from new non-healthcare companies. That will set back consumer adoption another notch or two.