Monthly Archives: December 2009

Use Ethnography to Understand Your Customers

Ethnography is the branch of anthropology that deals with the scientific description of specific human cultures. In ethnographic research, people are observed in their real environments - home, office, shopping, etc.   In this way, unmet needs and areas of opportunity can be identified by watching their behavior within their normal context. Designers can use this information [...]

By |2012-08-06T14:13:05-07:00December 13th, 2009|Judys Weblog|0 Comments

Holiday Time

The holidays are a good time to take a step back and review the year’s accomplishments and setbacks.  It starts the juices flowing on what to do in the coming year.  What will be the big things you want to accomplish this year – for business and your personal life?  Review some of the projects [...]

By |2018-11-17T09:21:39-07:00December 2nd, 2009|Judys Weblog|0 Comments